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" Asian brand strategy : "


Document Type : BL
Record Number : 1047051
Doc. No : b801421
Main Entry : Roll, Martin,1967-
Title & Author : Asian brand strategy : : how Asia builds strong brands /\ Martin Roll.
Publication Statement : Basingstoke [England] ;New York :: Palgrave Macmillan,, 2006.
Page. NO : xviii, 254 pages :: illustrations ;; 25 cm
ISBN : 1403992797
: : 9781403992796
Bibliographies/Indexes : Includes bibliographical references (pages 243-248) and index.
Abstract : "This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Theoretical frameworks, up-to-date models and case studies on Asian brands make this a comprehensive work."--Jacket.
Subject : Brand name products-- Asia-- Management.
Subject : Branding (Marketing)-- Asia.
Subject : Brand name products-- Management.
Subject : Brand name products-- Management.-- Asia.
Subject : Brand name products-- Marketing.-- Asia.
Subject : Brand name products-- Asia-- Management.
Subject : Branding (Marketing)
Subject : Branding (Marketing)-- Asia.
Subject : Asia.
Dewey Classification : ‭658.8/27095‬
LC Classification : ‭HD69.B7‬‭R65 2006‬
NLM classification : ‭F279.3‬clc
copyhttps://lib.clisel.com/site/catalogue/1047051
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