| Document Type
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BL
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| Record Number
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1047146
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| Doc. No
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b801516
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| Title & Author
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Marketing and football : : an international perspective /\ edited by Michel Desbordes.
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| Edition Statement
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1st ed.
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| Publication Statement
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Amsterdam ;Boston :: Butterworth-Heinemann,, 2007.
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| Series Statement
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Sports marketing series
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| Page. NO
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xxvi, 518 pages :: illustrations ;; 24 cm.
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| ISBN
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0750682043
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: 9780750682046
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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pt. 1. Marketing football in Europe. A. The general state of football marketing in Europe. 1. Building global sports brands : key success factors in marketing the UEFA Champions League / Simon Chadwick and Matthew Holt -- 2. Journalism : an instrument to promote TV sports rights? / Knut Helland and Harry Arne Solberg -- B. The 'Big Five' market. 3. The role of management control in French football's regulation : a unique model that can be exported? / Michel Desbordes -- 4. Co-marketing : a new challenge for football managers / Sergio Cherubini -- 5. Sport marketing and facility management : from stadiums to customer-based multipurpose leisure centres / Paolo Guenzi -- 6. A new paradigm for sport management in the German football market / Herbert Woratschek, Guido Schafmeister and Tim Ströbel -- 7. Marketing management in a socially complex club : Barcelona FC / Jaime Gil-Lafuente -- C. Is there a place for 'small' countries on the European football market? 8. Efficiency and sponsorship in Portuguese Premier League football / Carlos Pestana Barros, Catarina de Barros and Abel Santos -- 9. Marketing football in the Republic of Ireland / Anne Bourke -- 10. Marketing and football : the case of Finland and the All Stars Programme / Kari Puronaho and Timo Huttunen -- pt. 2. The development of dedicated football marketing in the rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi -- 12. Football business in Japan / Yoshinori Okubo -- 13. Marketing professional soccer in the United States : the successes and failures of MLS and the WUSA / Richard M. Southall and Mark S. Nagel -- 14. Marketing of professional soccer in the US : some lessons to be learned / Frank Pons and Stephen Standifird -- 15. The beginning of a new beginning? : how to expand soccer in Canada : a look at the federation and one club / André Richelieu -- 16. Marketing in Argentine football : a snapshot / Santiago Ramallo and Francisco Aguiar -- 17. Sponsorship marketing and professional football : the case of Korea / Dae Ryun Chang.
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| Abstract
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'Marketing and Football' provides a comprehensive and entirely global approach to this subject. It examines the subject in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide.
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| Subject
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Soccer-- Marketing.
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| Subject
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Soccer-- Social aspects, Cross-cultural studies.
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| Subject
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Soccer-- Marketing.
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Soccer-- Marketing.
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Soccer-- Social aspects, Cross-cultural studies.
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| Subject
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Soccer-- Social aspects.
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| Subject
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Marketing.
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| Subject
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Rugby (sport)
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| Dewey Classification
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796.3340698
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| LC Classification
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GV943.9.S64M37 2007
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| NLM classification
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85.40bcl
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G843-05clc
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| Added Entry
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Desbordes, Michel.
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