| Document Type
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BL
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| Record Number
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1047310
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| Doc. No
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b801680
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| Main Entry
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Kosslyn, Stephen Michael,1948-
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| Title & Author
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Clear and to the point : : 8 psychological principles for compelling PowerPoint presentations /\ Stephen M. Kosslyn.
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| Publication Statement
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Oxford ;New York :: Oxford University Press,, 2007.
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| Page. NO
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1 online resource (x, 222 pages, 8 unnumbered pages of plates) :: illustrations (some color)
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| ISBN
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0198043279
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: 0199886458
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: 1281165263
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: 6611165266
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: 9780198043270
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: 9780199886456
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: 9781281165268
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: 9786611165260
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0195320697
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9780195320695
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| Notes
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Includes index.
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| Contents
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Introduction to articulate presentations -- The big picture -- Legible text -- Color, texture, and sound -- Communicating quantitative information : graphs -- Communicating qualitative information : charts, diagrams, maps, photographs, and clipart -- The good, the bad, and the incomprehensible -- Appendix : Psychological principles and their specific aspects.
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| Abstract
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True or False?. Most PowerPoint presentations are:. compelling illuminating informative clear and to the point. Answer: False. Make a change following the principles of Stephen Kosslyn:. a world authority on the visual brain a clear and engaging writer. Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and.
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| Subject
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Presentation graphics software.
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Business communication presentation.
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Cognition cognitive psychology.
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COMPUTERS-- Computer Graphics.
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Integrated software packages.
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Occupational industrial psychology.
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| Subject
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Presentation graphics software.
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Presentation graphics software.
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| Subject
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Psychology.
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| Subject
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Psychology.
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| Subject
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Microsoft PowerPoint (Computer file)
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Microsoft PowerPoint (Computer file)
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| Dewey Classification
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006.6/869
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| LC Classification
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P93.53.M534K67 2007eb
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