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" Introductory certificate in marketing / "


Document Type : BL
Record Number : 1047334
Doc. No : b801704
Main Entry : Harris, David R.
Title & Author : Introductory certificate in marketing /\ David R. Harris and Neil Botten.
Publication Statement : Oxford :: Butterworth-Heinemann,, 2008.
Page. NO : 1 online resource (vii, 227 pages) :: color illustrations
ISBN : 0080949630
: : 1136442766
: : 1136442804
: : 1136442812
: : 1138441015
: : 1856175243
: : 9780080949635
: : 9781136442766
: : 9781136442803
: : 9781136442810
: : 9781138441019
: : 9781856175241
Notes : "Introductory certificate in marketing 2008-2009"--Cover.
: Includes index.
Contents : pt. 1. What is marketing? -- part 2. Understanding customer relations.
Subject : Chartered Instiitue of Marketing-- Examinations
Subject : Marketing.
Subject : BUSINESS ECONOMICS-- Distribution.
Subject : BUSINESS ECONOMICS-- Marketing-- General.
Subject : Examinations.
Subject : Marketing.
Dewey Classification : ‭658.8‬
LC Classification : ‭HF5415‬‭.H37 2008eb‬
Added Entry : Botten, Neil.
Added Entry : Chartered Institute of Marketing.
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