منو
رکورد قبلیرکورد بعدی

" Principles of service marketing and management / "


Document Type : BL
Record Number : 1047364
Doc. No : b801734
Main Entry : Lovelock, Christopher H.
Title & Author : Principles of service marketing and management /\ Christopher Lovelock, Lauren Wright.
Publication Statement : Upper Saddle River, N.J. :: Prentice Hall,, ©1999.
Page. NO : xvii, 414 pages :: illustrations (some color) ;; 29 cm
ISBN : 013676875X
: : 9780136768753
Bibliographies/Indexes : Includes bibliographical references (pages 388-396) and index.
Contents : pt. 1. Understanding Services. Ch. 1. Why Study Services? Ch. 2. Understanding Service Processes. Ch. 3. Customer Contact with Service Organizations. Ch. 4. Service from the Customer's Viewpoint -- pt. 2. Creating Value through Service. Ch. 5. Productivity and Quality: Two Sides of the Same Coin. Ch. 6. Managing Relationships and Building Customer Loyalty. Ch. 7. Complaint Handling and Service Recovery -- pt. 3. Service Marketing Strategy. Ch. 8. Service Positioning and Design. Ch. 9. Adding Value with Supplementary Product Elements. Ch. 10. Designing Service Delivery Systems. Ch. 11. Price and Other Costs of Service. Ch. 12. Customer Education and Service Promotion -- pt. 4. Integrating Marketing with Operations and Human Resource Management. Ch. 13. Tools for Service Marketers. Ch. 14. Balancing Demand and Capacity. Ch. 15. Managing Waiting Lines and Reservations. Ch. 16. Service Employees: From Recruitment to Retention.
Subject : Service industries-- United States-- Management.
Subject : Service industries-- United States-- Marketing.
Subject : Services (Industrie)-- États-Unis-- Gestion.
Subject : Services (Industrie)-- États-Unis-- Marketing.
Subject : Service industries-- Management.
Subject : Service industries-- Marketing.
Subject : Services-- Marketing.
Subject : Services-- États-Unis.
Subject : Commerciële dienstverlening.
Subject : Management.
Subject : Marketing.
Subject : United States.
Dewey Classification : ‭658.8‬
LC Classification : ‭HD9981.5‬‭.L68 1999‬
NLM classification : ‭85.40‬bcl
Added Entry : Wright, Lauren.
copyhttps://lib.clisel.com/site/catalogue/1047364
کپی لینک
پیشنهاد خرید
پیوستها
Search result is zero
نظرسنجی
نظرسنجی منابع دیجیتال

1 - آیا از کیفیت منابع دیجیتال راضی هستید؟