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" And now a few laughs from our sponsor : "
Larry Oakner.
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BL
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| Record Number
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1047481
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| Doc. No
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b801851
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| Main Entry
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Oakner, Larry.
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| Title & Author
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And now a few laughs from our sponsor : : the best of fifty years of radio commercials /\ Larry Oakner.
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| Publication Statement
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New York :: Wiley,, 2002.
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| Page. NO
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1 online resource (xxiii, 212 pages)
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| ISBN
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047126329X
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: 1280342951
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: 9780471263296
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: 9781280342950
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0471202185
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9780471202189
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| Notes
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"An Adweek book."
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| Bibliographies/Indexes
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Includes bibliographical references (page 199) and index.
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| Abstract
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Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences, And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign.
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| Subject
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Broadcast advertising.
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Wit and humor in advertising.
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Broadcast advertising.
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BUSINESS ECONOMICS-- Advertising Promotion.
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Wit and humor in advertising.
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| Dewey Classification
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659.14/2/0973
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| LC Classification
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HF6146.B74O16 2002eb
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