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" Arts marketing / "
Finola Kerrigan, Peter Fraser, Mustafa Özbilgin.
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BL
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| Record Number
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1047750
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| Doc. No
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b802120
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| Main Entry
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Kerrigan, Finola.
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| Title & Author
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Arts marketing /\ Finola Kerrigan, Peter Fraser, Mustafa Özbilgin.
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| Publication Statement
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Oxford [England] ;Burlington, MA :: Elsevier Butterworth-Heinemann,, 2004.
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| Page. NO
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x, 223 pages :: illustrations ;; 25 cm
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| ISBN
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0750659688
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: 9780750659680
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| Bibliographies/Indexes
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Includes bibliographical references (pages 198-217) and index.
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| Abstract
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'Arts Marketing' focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur.
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| Subject
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Arts-- Marketing.
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| Subject
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Arts-- Marketing.
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| Subject
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Arts-- Marketing.
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| Dewey Classification
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700/.68/8
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| LC Classification
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NX634.K47 2004
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| Added Entry
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Fraser, Peter, (Peter James)
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Özbilgin, Mustafa.
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