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" Apple confidential : "
Owen W. Linzmayer.
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BL
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| Record Number
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1048218
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| Doc. No
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b802588
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| Main Entry
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Linzmayer, Owen W.
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| Title & Author
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Apple confidential : : the real story of Apple Computer, Inc. /\ Owen W. Linzmayer.
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| Publication Statement
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San Francisco, Calif. :: No Starch Press,, 1999.
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| Page. NO
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1 online resource (268 pages) :: illustrations
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| ISBN
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1886411603
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: 9781886411609
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188641128X
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9781886411289
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| Bibliographies/Indexes
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Includes bibliographical references (pages 245-246) and index.
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| Abstract
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Journalist Linzmayer explores Apple's tumultuous history from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.--From publisher description.
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| Subject
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Apple Computer, Inc-- History.
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Apple Computer Inc.
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Apple Computer, Inc.
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| Subject
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Computer industry-- United States-- History.
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| Subject
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BUSINESS ECONOMICS-- Industries-- General.
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| Subject
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Computer industry.
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| Subject
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United States.
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| Dewey Classification
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338.7/6100465
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| LC Classification
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HD9696.2.U64A674 1999eb
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