| Document Type
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BL
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| Record Number
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1048325
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| Doc. No
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b802695
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| Main Entry
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Foster, John.
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| Title & Author
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Effective writing skills for public relations /\ John Foster.
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| Edition Statement
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2nd ed.
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| Publication Statement
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London :: Kogan Page,, 2001.
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| Series Statement
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PR in practice series
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| Page. NO
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xi, 180 pages :: illustrations ;; 24 cm.
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| ISBN
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0585443963
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: 0749436328
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: 9780585443966
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: 9780749436322
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| Notes
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Previous edition: 1998.
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Published in association with the Institute of Public Relations.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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The importance of style : an overview -- Trouble with plurals and possessives -- Making your mark -- Down with capitalism! -- Clichés, jargon and other worn words -- Is it easy to read? -- Headlines : making them work -- Dealing with figures and abbreviations -- Keep it short, simple : and plain -- Writing for the press -- Captions : how to handle them -- Skills and styles for the office -- Traps, snares and pitfalls -- The spoken word : pronunciation matters -- Principles of presentation -- The words for IT -- English grammar : some definitions -- Confusing pairs of words -- Glossary and jargon buster.
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| Subject
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Business writing.
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English language-- Written English.
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Public relations-- Authorship.
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| Subject
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Business writing.
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| Subject
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English language-- Written English.
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| Subject
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Public relations-- Authorship.
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| Dewey Classification
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808.066659
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| LC Classification
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HM263.F67 2001
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| NLM classification
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H315clc
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HC912.3clc
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| Added Entry
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Institute of Public Relations (Great Britain)
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