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" Public relations in the Gulf cooperation countries : "
edited by Talal M. Almutairi and Dean Kruckeberg.
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BL
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| Record Number
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1050138
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| Doc. No
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bc1092
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| Language of Document
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English
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| Title & Author
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Public relations in the Gulf cooperation countries : : an Arab perspective /\ edited by Talal M. Almutairi and Dean Kruckeberg.
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| Edition Statement
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First Edition.
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| Publication Statement
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London ;New York :: Routledge, Taylor & Francis Group,, 2019.
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| Series Statement
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Routledge new directions in public relations and communication research
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| Page. NO
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1 online resource.
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| ISBN
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9781351064965
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: 1351064967
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: 9781351064989
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: 1351064983
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9781138479708
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: 9781351064972
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: 1351064975
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9781351064958
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1351064959
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1138479705
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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The Arab world hasengaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries. This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region. This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.
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| Subject
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Public relations-- Persian Gulf States.
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| Subject
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BUSINESS ECONOMICS / Advertising Promotion.
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BUSINESS ECONOMICS / General
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BUSINESS ECONOMICS / Public Relations
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LANGUAGE ARTS DISCIPLINES / Communication
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Politics and government.
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Public relations.
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Persian Gulf States, Politics and government, 21st century.
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Middle East, Persian Gulf States.
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| Dewey Classification
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659.209536
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| LC Classification
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HM1221
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| Added Entry
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Almutairi, Talal M.
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Kruckeberg, Dean
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