Essays in Behavioral Economics

منو

" Essays in Behavioral Economics "
Strulov-Shlain, Avner DellaVigna, Stefano

Document Type	:	Latin Dissertation
Language of Document	:	English
Record Number	:	1052270
Doc. No	:	TL51387
Main Entry	:	Strulov-Shlain, Avner
Title & Author	:	Essays in Behavioral Economics\ Strulov-Shlain, AvnerDellaVigna, Stefano
College	:	University of California, Berkeley
Date	:	2019
Degree	:	Ph.D.
student score	:	2019
Note	:	121 p.
Abstract	:	This dissertation studies empirically and theoretically how firms should and do respond to biased consumers. Specifically, I study the magnitude and implications of left-digit bias, the tendency of people to overweight left-most digits, on firms pricing behavior and profits. In the first chapter, I ask why do so many prices end with 99 cents? Firms arguably price at 99-ending prices because of left-digit bias, the tendency of consumers to perceive a
Descriptor	:	Behavioral sciences
	:	Economic theory
	:	Economics
	:	Marketing
Added Entry	:	DellaVigna, Stefano
Added Entry	:	University of California, Berkeley