Role of Multiple Social Media Platforms in Online Campaigns

مرکز و کتابخانه مطالعات اسلامی به زبان های اروپایی

منو

" Role of Multiple Social Media Platforms in Online Campaigns "
Hussain, Muhammad Nihal Agarwal, Nitin

Document Type	:	Latin Dissertation
Language of Document	:	English
Record Number	:	1053032
Doc. No	:	TL52149
Main Entry	:	Hussain, Muhammad Nihal
Title & Author	:	Role of Multiple Social Media Platforms in Online Campaigns\ Hussain, Muhammad NihalAgarwal, Nitin
College	:	University of Arkansas at Little Rock
Date	:	2019
Degree	:	Ph.D.
student score	:	2019
Note	:	64 p.
Abstract	:	Social media that started as a tool that connected high school students has found various uses. We are now connected more than ever. It has altered the way information reaches us. People use social media to learn not only about their family and friends but also to stay updated about news and global events. Organizations use social media to learn about their customers, politicians use it to reach out and influence voters, and protesters use it to plan and coordinate their activities. Social media is playing a central role in various campaigns be it marketing campaigns by companies to political campaigns during elections or disinformation campaigns against adversaries. Although there have been several studies that analyzed various campaigns, these studies primarily focus on a single social media platform and analyze the platform in isolation. With campaigns evolving and information spilling over from one platform to another, there is a growing need to analyze these campaigns holistically. Moreover, in some campaigns each social media platform plays a specific and definitive role in disseminating information. In this research, I present a novel framework that helps analyze large multi-platform campaigns. This research also highlights the role of multiple social media platforms and presents a methodology to study the impact on each other.
Descriptor	:	Information science
Added Entry	:	Agarwal, Nitin
Added Entry	:	University of Arkansas at Little Rock