Cross Cultural Study on Creativity: How Do Croatian Working Professionals and Emirati Working Profes...

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" Cross Cultural Study on Creativity: How Do Croatian Working Professionals and Emirati Working Professionals Conceptualize Creativity? "
Almer, Alice Matic, Jennifer

Document Type	:	Latin Dissertation
Language of Document	:	English
Record Number	:	1054177
Doc. No	:	TL53294
Main Entry	:	Almer, Alice
Title & Author	:	Cross Cultural Study on Creativity: How Do Croatian Working Professionals and Emirati Working Professionals Conceptualize Creativity?\ Almer, AliceMatic, Jennifer
College	:	Rochester Institute of Technology
Date	:	2020
Degree	:	M.S.
student score	:	2020
Note	:	164 p.
Abstract	:	Living in very dynamic and uncertain times, we can witness the power and the necessity of utilizing creativity and innovation as they can provide solutions to complex problems. However, how we see and define creativity is influenced by many factors, and culture is one of them. The purpose of this study was to investigate the effect of culture on creativity conceptualization. Specifically, the objective was to find out whether the working professionals of Croatia and the working professionals of the United Arab Emirates view creativity differently. In order to investigate this, a cross-sectional study involving 109 participants from Croatia and 98 participants from the UAE was designed. The results confirmed that there are differences in how they view creativity, and this could also be influenced by their culture. This is in line with the findings of other research studies: there are no universal recipes as to how people view what is creative, and therefore no generalization can be made about what constitutes creativity for an individual. Using tailored approach to particular cultures’ view of creativity is important when developing creative solutions and fostering creativity skills in employees of that culture.
Descriptor	:	Cultural resources management
	:	Social research
Added Entry	:	Matic, Jennifer
Added Entry	:	Rochester Institute of Technology