Sosyal Ağlarin Kurum İmajina Etki̇si̇ Üzeri̇ne Bi̇r Anali̇z: Türki̇ye Örneği̇

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" Sosyal Ağlarin Kurum İmajina Etki̇si̇ Üzeri̇ne Bi̇r Anali̇z: Türki̇ye Örneği̇ "
Fakıoğlu, Mehmet Tarık Ergun, Hande Sinem

Document Type	:	Latin Dissertation
Language of Document	:	English
Record Number	:	1055630
Doc. No	:	TL54747
Main Entry	:	Fakıoğlu, Mehmet Tarık
Title & Author	:	Sosyal Ağlarin Kurum İmajina Etki̇si̇ Üzeri̇ne Bi̇r Anali̇z: Türki̇ye Örneği̇\ Fakıoğlu, Mehmet TarıkErgun, Hande Sinem
College	:	Marmara Universitesi (Turkey)
Date	:	2019
Degree	:	Master's
student score	:	2019
Note	:	102 p.
Abstract	:	Social networks are among the most common channels of communication that corporations use. Thanks to social networks; businesses can simply, continuously and economically create their own corporate profiles and initiate online customer service, product/service information and special offerings. With corporate social media activities, the boundaries between corporations and its stakeholders (including its customers) diminish and interaction becomes real-time. In today’s competitive environment, corporations are aware that creating a positive corporate image is key in establishing long-term relationships between the corporation and its surroundings. A strong corporate image will add emotional value to the corporation; make them distinguishable and believable, which in turn will enable the corporation to get ahead of its competitors. To identify the impact of social networking activities on corporate image, the dimensions of the two constructs were defined. Utilizing a questionnaire, the perceived importance levels of social networking activities were investigated and the perceptions of the image of corporations actively using social networks were measured. The findings of the research showed that corporations should actively use social networks in order to positively influence their corporate images. To enhance their corporate images and be regarded as industry leading innovative corporations, it is imperative that corporations actively interact with users and provide all the information a user might need in their social networking activities.
Descriptor	:	Business administration
	:	Management
	:	Mass communications
Added Entry	:	Ergun, Hande Sinem
Added Entry	:	Marmara Universitesi (Turkey)