Influence of Push Notification on 'Consumer Attitudes and Purchase Decision Criteria' in Telecommuni...

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" Influence of Push Notification on 'Consumer Attitudes and Purchase Decision Criteria' in Telecommunication Industry "
Geyik, Ahmet Çobanoğlu, Emine

Document Type	:	Latin Dissertation
Language of Document	:	English
Record Number	:	1056041
Doc. No	:	TL55158
Main Entry	:	Geyik, Ahmet
Title & Author	:	Influence of Push Notification on 'Consumer Attitudes and Purchase Decision Criteria' in Telecommunication Industry\ Geyik, AhmetÇobanoğlu, Emine
College	:	Marmara Universitesi (Turkey)
Date	:	2019
Degree	:	Master's
student score	:	2019
Note	:	98 p.
Abstract	:	Mobile Technologies offer unique experiences for consumers while urging supplier companies invest more in challenging marketing formulations. Yet mobile services broaden the spectrum of marketing activities that can capture potential customers more effectively than pre-mobile age. However, this research paper aims to investigate a distinct technique of mobile marketing known as push notification system and its Influence on Consumer Attitudes and Purchase Decision Criteria” in Telecommunication Industry. Moreover, a data set will be analyzed and the impact of push notifications observed during selected time interval will be shared along with the specifications of the contents.
Descriptor	:	Marketing
	:	Mass communications
Added Entry	:	Çobanoğlu, Emine
Added Entry	:	Marmara Universitesi (Turkey)