Product Labeling and Sociocultural Values of Nigerian Consumers

منو

" Product Labeling and Sociocultural Values of Nigerian Consumers "
Babatunde Joshua Omotosho

Document Type	:	AL
Record Number	:	1063405
Doc. No	:	LA107034
Call No	:	‭10.1163/156921011X587004‬
Language of Document	:	English
Main Entry	:	Babatunde Joshua Omotosho
Title & Author	:	Product Labeling and Sociocultural Values of Nigerian Consumers [Article]\ Babatunde Joshua Omotosho
Publication Statement	:	Leiden: Brill
Title of Periodical	:	African and Asian Studies
Date	:	2011
Volume/ Issue Number	:	10/2-3
Page No	:	143–156
Abstract	:	This paper examines the development of product labels in Nigeria. It highlights the successes and developments so far. The paper critically examines the approach adopted by labels giver especially in relation to Nigerian culture and traditions. This is because product labels in this country are still mostly communicated in foreign languages and without a proper consideration of the exiting norms, culture and values regarding communication while implementing labels on products. The paper therefore recommends ways by which the regulatory agencies can further achieve their aims and objectives from African perspective.
Descriptor	:	African Studies
Descriptor	:	Asian Studies
Descriptor	:	Behaviour
Descriptor	:	Consumers
Descriptor	:	Culture
Descriptor	:	General
Descriptor	:	Information
Descriptor	:	Middle East and Islamic Studies
Descriptor	:	Product labels
Descriptor	:	Social Sciences
Location & Call number	:	‭10.1163/156921011X587004‬