| Abstract
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The Norwegian Facebook page Yes to Wearing the Cross Whenever and Wherever I Choose was initially created to protest the prohibition of the cross for nrk news anchors. Yet, many of the discussions and audience interactions transpired into heated religio-political debates with strong elements of anti-Muslim, xenophobic, anti-secular, and anti-atheist sentiments. This study aims to contribute to a more nuanced understanding of the interplay between media and religion by providing new insights on the variety of ways in which media audiences may ‘add a series of dynamics to conflicts, namely, amplification, framing and performative agency, and co-structuring’ and ‘perform conflict’, as formulated by Hjarvard et al. It is argued that mediatized conflicts with inherent trigger themes, which tug at core religio-political identity issues, also tend to evoke emotional responses, which, in turn, inspire social media users to perform the conflict in ways that multiply the conflict(s). The Norwegian Facebook page Yes to Wearing the Cross Whenever and Wherever I Choose was initially created to protest the prohibition of the cross for nrk news anchors. Yet, many of the discussions and audience interactions transpired into heated religio-political debates with strong elements of anti-Muslim, xenophobic, anti-secular, and anti-atheist sentiments. This study aims to contribute to a more nuanced understanding of the interplay between media and religion by providing new insights on the variety of ways in which media audiences may ‘add a series of dynamics to conflicts, namely, amplification, framing and performative agency, and co-structuring’ and ‘perform conflict’, as formulated by Hjarvard et al. It is argued that mediatized conflicts with inherent trigger themes, which tug at core religio-political identity issues, also tend to evoke emotional responses, which, in turn, inspire social media users to perform the conflict in ways that multiply the conflict(s).
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