The Greening of the Gospel (and Black Body):

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" The Greening of the Gospel (and Black Body): "
Jonathan L. Walton

Document Type	:	AL
Record Number	:	1080622
Doc. No	:	LA124251
Call No	:	‭10.1163/027209611X575005‬
Language of Document	:	English
Main Entry	:	Jonathan L. Walton
Title & Author	:	The Greening of the Gospel (and Black Body): [Article] : Rev. Ike’s Gospel of Wealth and Post-Blackness Theology\ Jonathan L. Walton
Publication Statement	:	Leiden: Brill
Title of Periodical	:	Pneuma
Date	:	2011
Volume/ Issue Number	:	33/2
Page No	:	181–199
Abstract	:	The purpose of this essay is to explore Rev. Ike’s particular form of positive confession theology and self-representation in relationship to his own professed post-black identity. By fusing the conversionist elements of his Pentecostal roots with the Spiritualist teachings of metaphysics and New Thought philosophy, Rev. Ike offered African Americans a theological vision of attaining material wealth while effacing what he and many of his followers regarded as the multiple negative cultural markers that blackness signified. This was not simply a theology that was preached from the pulpit; it was packaged and presented within media frames. Therefore, this essay will equally unveil and demystify the multiple aesthetic representations and conspicuous displays deployed by Eikerenkoetter, which reflect well-worn strategies on the part of the oppressed that connect understandings of citizenship and freedom with hyperconsumption. The purpose of this essay is to explore Rev. Ike’s particular form of positive confession theology and self-representation in relationship to his own professed post-black identity. By fusing the conversionist elements of his Pentecostal roots with the Spiritualist teachings of metaphysics and New Thought philosophy, Rev. Ike offered African Americans a theological vision of attaining material wealth while effacing what he and many of his followers regarded as the multiple negative cultural markers that blackness signified. This was not simply a theology that was preached from the pulpit; it was packaged and presented within media frames. Therefore, this essay will equally unveil and demystify the multiple aesthetic representations and conspicuous displays deployed by Eikerenkoetter, which reflect well-worn strategies on the part of the oppressed that connect understandings of citizenship and freedom with hyperconsumption.
Descriptor	:	automotivity
Descriptor	:	conspicuous consumption
Descriptor	:	Neville Goddard
Descriptor	:	New Thought
Descriptor	:	Rev. Ike
Descriptor	:	revivalism
Location & Call number	:	‭10.1163/027209611X575005‬