Facebook and Yoga:

مرکز و کتابخانه مطالعات اسلامی به زبان های اروپایی

منو

" Facebook and Yoga: "
Samta P Pandya

Document Type	:	AL
Record Number	:	1082557
Doc. No	:	LA126186
Call No	:	‭10.1163/21659214-00802004‬
Language of Document	:	English
Main Entry	:	Samta P Pandya
Title & Author	:	Facebook and Yoga: [Article] : Gurus, New Age, and Spirituality through Social Media\ Samta P Pandya
Publication Statement	:	Leiden: Brill
Title of Periodical	:	Journal of Religion, Media and Digital Culture
Date	:	2019
Volume/ Issue Number	:	8/2
Page No	:	246–275
Abstract	:	This article reports a three-year repeated measures study on the effect of guru-led new religious movements’ (gnrm) customized Facebook yoga lessons on followers’ spiritual experiences and religious commitment. Participants comprised 3,488 followers across four gnrms. During the study period, each gnrm Facebook page had an average of 1,095 daily posts and 156 weekly yoga lessons. Results showed that at phase 2, scores of participants on spiritual experiences and religious commitment measures were significantly higher vis-à-vis the comparison group. Within the participant cohort, women, those with stable marital status, and those who performed a combination of devotional and social service activities at the gnrms scored higher. Disciplined Facebook usage influenced regular viewing of the customized yoga lessons, higher quiz scores, and regular self-practice. The strongest predictor of the phase 2 outcome measure scores was regular self-practice. With focused administering and usage, Facebook is an effective medium for intensifying spiritual experiences and religious commitment among gnrms’ fellowship.
Descriptor	:	Facebook
Descriptor	:	followers
Descriptor	:	guru-led new religious movements
Descriptor	:	Religion Society
Descriptor	:	religious commitment
Descriptor	:	Religious Studies
Descriptor	:	Social Sciences
Descriptor	:	Sociology of Religion
Descriptor	:	spirituality
Descriptor	:	yoga
Location & Call number	:	‭10.1163/21659214-00802004‬