101 and Counting:

مرکز و کتابخانه مطالعات اسلامی به زبان های اروپایی

منو

" 101 and Counting: "
Erica Sheen

Document Type	:	AL
Record Number	:	1086244
Doc. No	:	LA129873
Call No	:	‭10.1163/1568535054615385‬
Language of Document	:	English
Main Entry	:	Erica Sheen
Title & Author	:	101 and Counting: [Article] : Dalmatians in Film and Advertising\ Erica Sheen
Publication Statement	:	Leiden: Brill
Title of Periodical	:	Worldviews: Global Religions, Culture, and Ecology
Date	:	2005
Volume/ Issue Number	:	9/2
Page No	:	236–254
Abstract	:	"In both academic and animal welfare circles, Disney's live action films 101 and 102 Dalmatians have been criticised as a commercial exploitation of the breed. From this perspective, it was widely held that the Dalmatian has been subject to over-breeding and abandonment as a direct result of these films, and that Disney should be held responsible for this abuse. I question these assumptions. I discuss the Hollywood animal image as a form of intellectual property and provide a detailed account of negotiations between Disney and Dalmatian breed associations in America and the UK. In response to critics who described the films as "an advertisement for the breed", I suggest that Disney's animal imagery should be seen as a more complex cultural and economic negotiation between filmmaker and audience, and conclude that our understanding of the commercial deployment of the Dalmatian image must be situated in a more nuanced account of the relationship between advertising and film. In both academic and animal welfare circles, Disney's live action films 101 and 102 Dalmatians have been criticised as a commercial exploitation of the breed. From this perspective, it was widely held that the Dalmatian has been subject to over-breeding and abandonment as a direct result of these films, and that Disney should be held responsible for this abuse. I question these assumptions. I discuss the Hollywood animal image as a form of intellectual property and provide a detailed account of negotiations between Disney and Dalmatian breed associations in America and the UK. In response to critics who described the films as "an advertisement for the breed", I suggest that Disney's animal imagery should be seen as a more complex cultural and economic negotiation between filmmaker and audience, and conclude that our understanding of the commercial deployment of the Dalmatian image must be situated in a more nuanced account of the relationship between advertising and film."
Descriptor	:	ADVERTISING
Descriptor	:	DALMATIAN
Descriptor	:	DISNEY
Descriptor	:	DOG
Descriptor	:	FILM
Location & Call number	:	‭10.1163/1568535054615385‬