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" The Western Mail 1869-1914 : "
Cayford, Joanne Mary.
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Latin Dissertation
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| Record Number
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1096745
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TLets482094
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| Main Entry
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Cayford, Joanne Mary.
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| Title & Author
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The Western Mail 1869-1914 :\ Cayford, Joanne Mary.
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| College
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University of Wales.Aberystwyth
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| Date
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1992
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| student score
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1992
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| Degree
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Ph.D.
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| Abstract
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This study traces the history of the Western Mail from 1869 to 1914,and provides an explanation of the newspaper's survival and commercialsuccess in Wales. Based on the records of Western Mail and EchoLimited at the National Library of Wales, Aberystwyth, the thesisadopts economic, social and political perspectives. From an analysisof the financial records of the Western Mail and its parent companies,the research reconstructs the history of the Western Mail's managementand ownership, within the context of the late nineteenth centurynewspaper industry. It details the competitive environment withinwhich the Mail and its rivals were produced, and assesses the broadereffect that changes within Welsh and British journalism had on theform and design of the paper, and on the style of its approach to itsreadership. Finally, the study examines the role of the Western Maileditors and journalists in the political communities of Wales ingeneral and Cardiff in particular.Setting the activities of the Western Mail's editors andjournalists, and the impact of the newspaper's opinions against thecanvass of Welsh industrial and political life reveals the origins ofthe Western Mail's confident perception of its own role in anessentially hostile political environment. However, the key to theMail's success in Wales lies not in politics but in newspapereconomics, and the concluding assessment presents the reasons andmotives for the eventual amalgamation of the Western Mail with itsrival, the South Wales Daily News, in 1928. This early history of theWestern Mail explains why a Conservative newspaper, rather than atitle more sympathetic to the Welsh political tradition, eventuallybecame Wales' major national daily newspaper, the self styled papurcenedlaethol Cymru.
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| Subject
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History
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| Added Entry
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University of Wales.Aberystwyth
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