From the reverse-course policy to high-growth:

مرکز و کتابخانه مطالعات اسلامی به زبان های اروپایی

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" From the reverse-course policy to high-growth: "
Howard, Christopher

Document Type	:	Latin Dissertation
Record Number	:	1098370
Doc. No	:	TLets540697
Main Entry	:	Howard, Christopher
Title & Author	:	From the reverse-course policy to high-growth:\ Howard, Christopher
College	:	School of Oriental and African Studies (University of London)
Date	:	2010
student score	:	2010
Degree	:	Ph.D.
Abstract	:	The aim of this thesis is to reappraise the effects of the Cold War on Japanesecinema from the immediate postwar period until the start of Japan's economicboom in the 1960s. Studies of Japanese films from this period have typicallyanalysed the 'textual' effects of the Cold War realignment with America,patiicularly in regard to Japanese cinema's assimilation of 'humanist' valuesduring the Occupation period. Whilst an attention to 'representational politics'remains important, my argument is that in the context of the Cold War, ananalysis of the discourses and practices peliaining to 'film trade' is an equallyessential framework with which to examine how co-productions, internationalfilm distribution and the Japanese film quota and remission system were allframed by power relations between Japan and America. On the one hand, despitethe rhetoric of Cold War friendship offered by the MP AAlMPEA (MotionPicture Association of America/Motion Picture Export Association) it wasevident that the Hollywood majors were able to exploit the relation to Japan fortheir own ends. This was apparent both in their handling of Japanese filmsoverseas and in the increasing success of Hollywood films imported into Japan.Rather than this simply being an issue for the commercial sector, however, theinequality ofthis trade relationship also raises critical questions aboutgovernment attitudes to film. Here the ferocity with which the MP AA attemptedto circumvent Japan's film quota and remission system, often adoptingthreatening tactics, may seem surprising in the context of America's wider tradepolicies with Japan. Here Japan received 'free trade' access to American marketswhilst Washington still permitted Tokyo to maintain many of its trade barriers asa means to secure Japan's Cold War allegiance. The different attitude towards'film trade is particulat)y revealing given the support for the MP AA offered by.Washington, most notably in connection with chairman Eric Johnston's argumentthat Hollywood cinema was an important form of what today would be calledAmerican 'soft power
Added Entry	:	School of Oriental and African Studies (University of London)