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" Factors that Affect e-Commerce Adoption in Nigeria "
Uneanya, Maxmathin N.
McKibbin, William J.
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Latin Dissertation
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| Language of Document
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English
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| Record Number
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1104106
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| Doc. No
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TLpq2185748508
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| Main Entry
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McKibbin, William J.
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Uneanya, Maxmathin N.
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| Title & Author
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Factors that Affect e-Commerce Adoption in Nigeria\ Uneanya, Maxmathin N.McKibbin, William J.
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| College
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Capella University
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| Date
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2019
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| student score
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2019
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| Degree
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D.B.A.
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| Page No
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155
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| Abstract
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Nigeria lacks infrastructure to efficiently operate e-commerce, hence there is a relatively low e-commerce adoption rate compared with developed countries. Extant literature suggests that among other variables, weak infrastructure, the cost of delivery, security of transactions, and awareness of the service affects e-commerce adoption. While studies of how these and other factors affect e-commerce adoption are extensive, only a few relate to Nigeria. The purpose of this research is to determine how issues relating to awareness, cost, security, infrastructure, ease of use, and usefulness affect e-commerce adoption, including the extent to which adoption factors (awareness, cost, security, infrastructure, and intent to adopt) relate to the actual usage of e-commerce, the extent to which adoption and technology adoption usefulness factors (awareness, cost, security, infrastructure, ease of use, and usefulness) relate to the intent to adopt e-commerce, and the extent to which e-commerce relates to actual usage of e-commerce. The research employed an explanatory, quantitative, inferential statistical methodology using stepwise multiple regression and collected survey data from 384 participants. Stepwise multiple regression was used to analyze the data. The study found that while cost, security, infrastructure, ease of use, and usefulness variables relate to intent to adopt and actual usage of e-commerce, only awareness and intent to adopt contribute significantly to predicting the actual usage of e-commerce. Recommendations for future research include designing a more focused target population from major Nigerian cities in order to yield a different and more useful result that could contribute to expanding e-commerce adoption in Nigeria.
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| Subject
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African Studies
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Commerce-Business
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Information Technology
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