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" Impact of Gender on Environmental and Cultural Influences in the Adoption of E-commerce and Cyberspace "
Alyami, Khaled A.
Smith-Jackson, Tonya
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Latin Dissertation
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| Language of Document
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English
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| Record Number
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1104552
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| Doc. No
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TLpq2238750768
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| Main Entry
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Alyami, Khaled A.
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Smith-Jackson, Tonya
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| Title & Author
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Impact of Gender on Environmental and Cultural Influences in the Adoption of E-commerce and Cyberspace\ Alyami, Khaled A.Smith-Jackson, Tonya
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| College
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North Carolina Agricultural and Technical State University
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| Date
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2019
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| student score
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2019
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| Degree
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Ph.D.
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| Page No
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183
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| Abstract
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As the Internet continues to reach more homes and businesses across the world, more opportunities have been created for retailers to expand across global boundaries. One of the fastest growing markets where retailers are expanding involve countries that belong to the Gulf Cooperation Council (GCC) for Arab States. Retailers are interested in these countries for several reasons, including increases in purchasing power and developing logistics systems. Therefore, Saudi Arabia (S.A.) is the focus of this research. This research investigates young professional consumers' intention to adopt e-commerce by gender. The aim is to understand gender differences in consumer intent to adopt e-commerce between Saudis residing in the United States (U.S.) and Saudis residing in S. A. Since culture and environment are held in high regard in S. A., a change in the U.S. Saudis' environment could affect their intent to use e-commerce; especially for Saudi consumers residing in countries influenced by collectivist views with less socioeconomic privilege than those residing in countries influenced by individualistic views, such as those in the U.S. Gender and other factors could also affect intention to use e-commerce freely. This dissertation focuses on understanding the impact that gender has on environment and culture. This research comprises four phases. Phase-1 involves the development of two instruments; the theoretical model termed "Integrated E-commerce Acceptance Model" (Ie-CAM), and an e-commerce acceptance questionnaire. Underpinnings of both instruments are the constructs in the Technology Acceptance Model (TAM), and two additional constructs termed "Environmental influences (EI)" and "Culture Influences (CI)." Phase-2 consists of conducting gender analyses that include descriptive statistics and a correlation study to investigate differences by gender. In Phase 3, the data undergoes further analyses, namely, Confirmatory Factor Analysis (CFA), and a Structural Equation Modeling (SEM) technique to test Ie-CAM against 15 hypotheses for U.S. Saudis and 15 for the Saudis in S.A. Phase-4 involves using Ie-CAM to develop an e-commerce usage tool using multivariate regression analysis. The results are validated with a sensitivity analysis. The output will aid start-up e-commerce businesses in the Arab world interested in the likelihood of the two groups adopting e-commerce wherever they reside in the world.
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Gender studies
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Industrial engineering
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