Factors Influencing Jordanian Consumers’ Emotional Brand Attachment of Automobile

منو

" Factors Influencing Jordanian Consumers’ Emotional Brand Attachment of Automobile "
Alsaify, Eman Shlash, Anber

Document Type	:	Latin Dissertation
Language of Document	:	English
Record Number	:	1110774
Doc. No	:	TLpq2491107992
Main Entry	:	Alsaify, Eman
	:	Shlash, Anber
Title & Author	:	Factors Influencing Jordanian Consumers’ Emotional Brand Attachment of Automobile\ Alsaify, EmanShlash, Anber
College	:	University of Petra (Jordan)
Date	:	2020
student score	:	2020
Degree	:	M.B.A.
Page No	:	120
Abstract	:	This Study aims to investigate the Factors influencing Jordanian consumers’ emotionalbrand attachment of automobile. The population of the study consisted of all the owners ofcars in Jordan. The researcher used the purposive sampling by distributing 520questionnaires non randomly. To achieve the objective of the study, and to test hypotheses,the researcher used statistical program of social studies (SPSS) & (AMOS). The studyresults revealed that there is a statistically emotional attachment between consumers andtheir branded cars, based on the study results the researcher recommends managers anddecision makers to develop the marketing through understanding the specific factorsinfluencing consumers emotionally, and taking them into account when designingadvertising campaigns and dealing with consumers.
Subject	:	Business administration
	:	Finance
	:	Marketing