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" "The Coming Parent Revolution: "


Document Type : Latin Dissertation
Language of Document : English
Record Number : 1113709
Doc. No : TLpq2384568704
Main Entry : Eager, Colin D.
: Herzberg, David
Title & Author : "The Coming Parent Revolution:\ Eager, Colin D.Herzberg, David
College : State University of New York at Buffalo
Date : 2020
student score : 2020
Degree : Ph.D.
Page No : 230
Abstract : When Candy Lightner founded Mothers Against Drunk Drivers (MADD) in 1980 following the death of her daughter, there was little reason to think the group would succeed in its mission. To stigmatize such a common drinking practice would threaten to upset a model of acceptable social alcohol use that had held since the defeat of Prohibition, and the group’s maternalist identity and strategy threatened to paint it as a neo-prohibitionist organization. Despite those obstacles, MADD was an immediate success, transforming drunk driving from a minor folk crime into one of the most prominent social issues of the day and forcing Ronald Reagan to sign legislation raising the minimum legal drinking age to twenty-one. MADD was successful because its rhetoric of endangered children resonated with growing numbers of white, middle class parents who responded to the economic and social disruptions of the 1970s by asserting greater control over their children and investing more and more emotional labor in preparing their children for success in (and protecting them from the threats posed by) what seemed to be an increasingly hostile world. In so doing, MADD joined with other parent power organizations in redefining the family as the center of American political life, amplifying and reinforcing many of the messages of the emerging conservative right through the seemingly apolitical language of a grieving mother.
Subject : Alcohol history
: Conservatism
: MADD
: Maternalism
: Mothers Against Drunk Driving
: SADD
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