|
" An Evaluation of Social Marketing Delivery Modes Aimed at Teen Smartphone Use while Driving Behavior: "
Scott Diehl, Francene
Janicak, Christopher
| Document Type
|
:
|
Latin Dissertation
|
| Language of Document
|
:
|
English
|
| Record Number
|
:
|
1114074
|
| Doc. No
|
:
|
TLpq2401951476
|
| Main Entry
|
:
|
Janicak, Christopher
|
|
|
:
|
Scott Diehl, Francene
|
| Title & Author
|
:
|
An Evaluation of Social Marketing Delivery Modes Aimed at Teen Smartphone Use while Driving Behavior:\ Scott Diehl, FranceneJanicak, Christopher
|
| College
|
:
|
Indiana University of Pennsylvania
|
| Date
|
:
|
2020
|
| student score
|
:
|
2020
|
| Degree
|
:
|
Ph.D.
|
| Page No
|
:
|
117
|
| Abstract
|
:
|
Prior research has confirmed the “long history of social marketing used by government and nonprofit organizations to impact behaviors of the general public” (Lennon et al., 2010, p. 95). Providing effective social marketing specifically to high school students is an important step in reducing unintentional death behind the wheel. According to the Centers for Disease Control (CDC), vehicle collisions are the number one cause of unintentional death for 16 to 24 year olds (Centers for Disease Control, 2018). Further, Asbridge (2013) also argues that smart phones are having an impact on the number of teen crashes, although statistics have not been able to accurately quantify it. The safety community acknowledges that smart phone use while driving is hazardous, however, despite this acknowledgement, adults and teens alike continue to engage in this dangerous behavior (National Highway Traffic Safety Administration, 2016, p. 2). Action is being taken to curb this practice as corporations and public health organizations are committing time, money and other resources to raise awareness regarding the risks associated with smartphone use while driving in an effort to reduce teen death behind the wheel (Lennon et al., 2010, p. 109). Building upon this research, the goal of this study is to determine the following: 1) if virtual reality/immersive technology utilized in social marketing treatment delivery has an impact on risky smart phone use while driving behaviors by high school students, 2) whether or not there is a correlation between teen behaviors and behavior intentions as based upon the Theory of Planned Behavior which was founded by Icek Ajzen and Martin Fishbein (1975) and 3) if teens have a preference for a specific type of social marketing delivery mode.
|
| Subject
|
:
|
ATT
|
|
|
:
|
Safety
|
|
|
:
|
Social marketing
|
|
|
:
|
Training
|
|
|
:
|
Transportation
|
|
|
:
|
Virtual reality
|
| |