| Document Type
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BL
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| Record Number
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183084
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| Doc. No
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b92076
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| Main Entry
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Michelli, Joseph A.,1960-
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| Title & Author
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Leading the Starbucks way : : 5 principles for connecting with your customers, your products and your people /\ by Joseph Michelli
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| Page. NO
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xi, 286 pages :: illustrations ;; 23 cm
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| ISBN
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9780071801256 (alk. paper)
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: 0071801251 (alk. paper)
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: 9780071801263 (e-ISBN)
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: 007180126X (e-MHID)
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| Bibliographies/Indexes
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Includes bibliographical references (pages 259-278) and index
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| Contents
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The Starbucks connection -- Principle 1. Savor and elevate. If you don't have passion for your product, why should your customer? ; From replicable and consistent to magical and unique -- Principle 2. Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside -- Principle 3. Reach for common ground. Assume the universal : serve the unifying truths of humans ; Respect, celebrate, and customize : listening and innovating to meet local, regional, and global needs -- Principle 4. Mobilize the connection. Growing the connection through technology ; Personal relationships translate : sharing the love from people to products -- Cherish and challenge your legacy. Honor the past, but don't be trapped in it ; Taking the long view : building success that lasts ; Forging a real lifestyle connection
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| Abstract
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Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company
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| Subject
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Starbucks Coffee Company-- Management
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Starbucks Coffee Company
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| Subject
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Customer relations
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Product management
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| Subject
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Corporate culture
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| Subject
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Success in business
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| Dewey Classification
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658.4/092
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| LC Classification
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HD9199.U54S7357 2014
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