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" Strategic management of technological innovation / "
Melissa A. Schilling
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BL
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| Record Number
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183227
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| Doc. No
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b92227
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| Main Entry
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Schilling, Melissa A
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| Title & Author
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Strategic management of technological innovation /\ Melissa A. Schilling
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| Edition Statement
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4th ed
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| Page. NO
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xvi, 314 pages :: illustrations ;; 24 cm
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| ISBN
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9780078029233
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: 0078029236
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| Contents
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The importance of technological innovation -- Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles and design dominance -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's strategic direction 1 -- Choosing innovation projects -- Collaboration strategies -- Protecting innovation -- Implementing technological innovation strategy -- Organizing for innovation -- Managing the new product development process -- Managing new product development teams -- Crafting a deployment strategy -- Suggested further reading -- Endnotes -- Index
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| Subject
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Technological innovations-- Management
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| Subject
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New products-- Management
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| Subject
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Strategic planning
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| Dewey Classification
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658.5/75
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| LC Classification
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HD45.S3353 2013
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