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" The Routledge companion to nonprofit marketing "
/ edited by Adrian Sargeant and Walter Wymer
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The Center of European Languages of Qom(Ale Beit Publications)
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| Document Type
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BL
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| Record Number
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2176
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| Doc. No
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b12194
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| Language of Document
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English
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| Main Entry
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Sargeant, Adrian
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| Title & Author
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The Routledge companion to nonprofit marketing/ edited by Adrian Sargeant and Walter Wymer
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| Publication Statement
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London ;New York: Routledge,, 2008.
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| Series Statement
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(Routledge companions)
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| Page. NO
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xiv, 432 p.: ill. ; 26 cm.
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| ISBN
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0415417279(hardback)
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| Notes
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Print
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Introduction:The growth of a discipline /Adrian Sargeant and Walter Wymer --Operationalizing the marketing concept : achieving a market orientation in the nonprofit context /Paulette Padanyi --Relationship marketing and the not-for-profit sector : an extension and application of the commitment-trust theory /Kevin Money ... [et al.] --The dynamics and implications of relationship quality in the charity-donor dyad /Haseeb A. Shabbir, Dayananda Palihawadana and Des Thwaites --The branding of charities /Jane Hudson --Marketing strategies and portfolio analyses /Kersti Krug and Charles B. Weinberg --Marketing and religion /Sandra Mottner --Individual giving behaviour : a multidisciplinary review /Adrian Sargeant and Lacy Woodliffe --Corporate philanthropy : who gives and why? /Kym Madden and Wendy Scaife --Why the wealthy give : factors which mobilize philanthropy among high-net-worth individuals /Paul G. Schervish --Issues and trends in foundation fundraising /Diana Leat --E-philanthropy : leveraging technology to benefit charities and donors /Ted Hart --Social entrepreneurship : advancing research and maintaining relevance /Gillian Mort and Jay Weerawardena --Implications of government funding and support for marketing programmes of nonprofit performing arts organizations /John B. Ford and Theresa A. Kirchner --Relationship marketing in the arts : the new evoked authenticity /Ruth Rentschler and Jennifer Radbourne --Applying the marketing concept in higher education : a stakeholder approach /Mei-Na Liao --Decision-making within higher education /Yvonne Moogan --The promise of marketing in higher education : where we have been, where we are, and where we are going /Charles S. Madden --Marketing politics--saving democracy? /Jenny Lloyd --Comprehensive political marketing : global political parties, strategy and behaviour /Jennifer Lees-Marshment --Critical issues in social marketing : a review and research agenda /Ross Gordon, Laura McDermott, and Gerard Hastings --Marketing AIDS prevention : an application of social marketing /Michael Basil --Volunteer recruiting, retention, and development /Paul Govekar and Michelle Govekar --Implications of sexual dimorphism on volunteer recruitment and retention /Walter Wymer --Improving service quality in the new public sector /Christine S. Williams and Mark N.K. Saunders --Marketing communication of public policy intentions /Dave Gelders.
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| Subject
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Nonprofit organizationsMarketing
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.R643 2008
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| Added Entry
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Wymer, Walter W
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