The principles of Islamic marketing

منو

" The principles of Islamic marketing "
/ Baker Ahmad Alserhan

center	:	The Center of European Languages of Qom(Ale Beit Publications)
Document Type	:	BL
Record Number	:	3297
Doc. No	:	b69
Language of Document	:	English
Main Entry	:	Alserhan, Baker Ahmad
Title & Author	:	The principles of Islamic marketing/ Baker Ahmad Alserhan
Publication Statement	:	Burlington, VT: Gower,, c2011.
Page. NO	:	p.: cm.
ISBN	:	9780566089220(hardback : alk.paper)
Notes	:	Print
Contents	:	Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
Subject	:	MarketsIslamic countries
Subject	:	Islamic countriesCommerce
Dewey Classification	:	‭658.80088.297‬
LC Classification	:	‭HF5475‬‭.I74,A47 2011‬