خط مشی دسترسیدرباره ماپشتیبانی آنلاین
ثبت نامثبت نام
راهنماراهنما
فارسی
ورودورود
صفحه اصلیصفحه اصلی
جستجوی مدارک
تمام متن
منابع دیجیتالی
رکورد قبلیرکورد بعدی
center:The Center of European Languages of Qom(Ale Beit Publications)
Document Type:BL
Record Number:3297
Doc. No:b69
Language of Document :English
Main Entry:Alserhan, Baker Ahmad
Title & Author:The principles of Islamic marketing/ Baker Ahmad Alserhan
Publication Statement:Burlington, VT: Gower,, c2011.
Page. NO:p.: cm.
ISBN:9780566089220(hardback : alk.paper)
Notes:Print
Contents:Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
Subject:MarketsIslamic countries
Subject:Islamic countriesCommerce
Dewey Classification:‭658.80088.297‬
LC Classification:‭HF5475‬‭.I74,A47 2011‬