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" Aerospace Marketing Management : "
by Philippe Malaval, Christophe Bénaroya.
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BL
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| Record Number
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470665
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b295523
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| Main Entry
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Malaval. Philippe
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| Title & Author
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Aerospace Marketing Management : : Manufacturers · OEM · Airlines · Airports · Satellites · Launchers\ by Philippe Malaval, Christophe Bénaroya.
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| Publication Statement
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Boston, MA: Springer US, 2002
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| Page. NO
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272 pages
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| ISBN
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1461353777
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: 1461510651
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: 9781461353775
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: 9781461510659
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| Abstract
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Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includesAerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includesAerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includesAerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and serviceAerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and serviceproviders.Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and serviceAerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and serviceproviders.Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and serviceAerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and serviceproviders.Moins de texte
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| Subject
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Space industrialization
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Aerospace industries
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Marketing
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Economics
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Engineering
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| LC Classification
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HD9711.5.A2M353 2002
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| Added Entry
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Bénaroya. Christophe
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