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" Generation DIY: Youth, class, and the culture of Indie production in digital-age Indonesia "
Brent Adam Luvaas
S. B. Ortner
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Latin Dissertation
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English
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| Record Number
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52503
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TL22457
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3364113
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| Main Entry
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Brent Adam Luvaas
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| Title & Author
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Generation DIY: Youth, class, and the culture of Indie production in digital-age Indonesia\ Brent Adam Luvaas
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| College
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University of California, Los Angeles
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| Date
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2009
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Ph.D.
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2009
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315
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| Abstract
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Numerous scholars of Indonesia have commented on the consumerist ethos of its growing middle class, lamenting the debased, materialistic values of contemporary Indonesian youth and worrying that generations are being lost to unbridled consumerist greed. This concern is understandable. The urban landscape of the archipelago is pockmarked with new malls, satellite dishes loom ominously on millions of rooftops, and in some cities there are almost as many cellphones as people. But consumerism isn't the whole story. Beneath the louder, flashier narrative of flagrant materialism that animates contemporary Indonesianist critique, there has been a quieter, subtler shift taking place, a move from middle-class status-making practices oriented around consumption towards ones based on more engaged participation in processes of production. As new media technology becomes widely available throughout the archipelago, being cool is no longer as easy as buying the latest fashions or staying hip to the latest trends. These days, it's much cooler to be seen contributing to their development in a more direct way. This dissertation is an ethnographic study of this growing DIY (or do-it-yourself) movement, a network of youth throughout the island nation, who use new media technologies, pirated software, and an arsenal of copy machines and silkscreens to create their own magazines, clothing lines, and record labels outside commercial channels of production and distribution. Based on interviews with key participants and a year of participant-observation in the "indie scenes" of Bandung and Yogyakarta, it analyses how middle-class Indonesian youth use DIY production to carve out their place in a rapidly changing Indonesian society, challenge existing nationalist and post-colonial conceptions of Indonesian identity, and assert themselves onto the world stage. It also engages with recent social theory on globalization and neoliberalism to argue that Indonesian "indie" production is deeply implicated in the class politics of a newly deregulated Indonesian economy. The DIY movement, it concludes, reworks the cultural logic of neoliberal capitalism, even as it adopts it as its own, and puts forward a striking new vision of what it means to be young, modern, and Indonesian.
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| Subject
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Communication and the arts; Social sciences; Youth culture; Indonesia; Independent productions; Music; Fashion; Class; Cultural anthropology; History; Sociology; Mass communications; 0326:Cultural anthropology; 0708:Mass communications; 0332:History; 0626:Sociology
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S. B. Ortner
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University of California, Los Angeles
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