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Document Type:Latin Dissertation
Language of Document:English
Record Number:52834
Doc. No:TL22788
Call number:‭1432479‬
Main Entry:Ryan Bradley Medders
Title & Author:The media's effect on presidential approval during the Iraq conflictRyan Bradley Medders
College:San Jose State University
Date:2005
Degree:M.S.
student score:2005
Page No:63
Abstract:This thesis addresses the news media's influence on public opinion leading up to, during, and after the Iraq conflict. It examines the agenda-setting, priming, and framing functions of the news media during this period. This study content-analyzed the media's agenda and the public's agenda, as determined by the Gallup Poll, to establish what effect the news media had on public opinion, especially in regard to approval of President George W. Bush. The media's agenda was found to be highly correlated to the public's agenda, especially for the Iraq issue. A descriptive analysis of the news media indicated the media primarily expressed the Iraq story in an episodic frame. A regression analysis of Gallup Poll data also showed the president's job performance approval was boosted by an increase in the public's approval of his handling of the Iraq issue.
Subject:Communication and the arts; Social sciences; George W. Bush; Mass media; Political science; 0615:Political science; 0708:Mass media
Added Entry:D. Stover
Added Entry:San Jose State University