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Document Type:Latin Dissertation
Language of Document:English
Record Number:53341
Doc. No:TL23295
Call number:‭3369516‬
Main Entry:Scott R. Neils
Title & Author:Country of origin labeling impact on consumer purchasing decisionsScott R. Neils
College:Nova Southeastern University
Date:2009
Degree:D.I.B.A.
student score:2009
Page No:219-n/a
Abstract:Perception plays an important role in the human assessment process. This construction of an image is based on many factors, including race, religion, national origin, income, gender, marital status - in short, the summation of our life experiences. An important consideration for the methodology consumers utilize for purchase decisions has been also referred to as the "Country of Origin" (COO) effect. This individual bias based on perceptions and attitudes has a significant impact on how consumers make their purchasing decisions. The 2008 Farm Bill legislation contained a requirement for country of origin labeling (COOL) for beef, lamb, pork, and other products. This paper examined some of the 2008 Farm Bill's impact on consumer's purchasing decisions regarding beef and related meat protein products. Of a potential population of over 700 respondents, 161 responses were received. Correspondence analysis and preferences indicated by the respondents were used to analyze the results. Respondents were mostly well educated, white, in higher income brackets, and split about 60%-40% between male and female. Food safety is considered important and respondents generally believe that the US food supply is safe. Over 40% of respondents had no knowledge of COOL and its background, but about 70% of respondents believed that COOL should be mandatory for all meat products studied. The majority of respondents (111 of 161) indicated that they would be willing to pay
Subject:Social sciences; Biological sciences; Beef; Cattle; Country image; Country of origin labeling; Halo effect; Marketing; Purchasing decisions; Agriculture; Agricultural economics; Studies; Labeling; Consumer behavior; 0338:Marketing; 0473:Agriculture; 0503:Agricultural economics
Added Entry:R. Abratt
Added Entry:Nova Southeastern University