Female portrayals in magazine advertisements: A Kuwaiti perspective

منو

" Female portrayals in magazine advertisements: A Kuwaiti perspective "
Dima Nuseibah C. Frisby

Document Type	:	Latin Dissertation
Language of Document	:	English
Record Number	:	53440
Doc. No	:	TL23394
Call number	:	‭1429814‬
Main Entry	:	Dima Nuseibah
Title & Author	:	Female portrayals in magazine advertisements: A Kuwaiti perspective\ Dima Nuseibah
College	:	University of Missouri - Columbia
Date	:	2005
Degree	:	M.A.
student score	:	2005
Page No	:	67
Abstract	:	Women have been negatively portrayed in media outlets. They are portrayed in roles that do not reflect the potential of their success in the world. This study looks at how women are portrayed in Kuwaiti magazine advertisements. A content analysis was used to analyze three high circulated magazines in Kuwait---Osrati, Al-yaqatha, and Al-Nahda. The issues were analyzed from 1980-2004. The study looked at the images of women portrayed in these magazines and found that the most dominant image was the sex object who is used for decorative purposes to sell the product. The results raise some ethical concern on the representation of women and calls for further research on the effects of these messages on their self-esteem and conceptualizations of certain roles.
Subject	:	Communication and the arts; Social sciences; Journalism; Womens studies; 0453:Womens studies; 0391:Journalism
Added Entry	:	C. Frisby
Added Entry	:	University of Missouri - Columbia