Nigeria's private media and agenda setting: An evaluation of “ThisDay” newspaper's house editorials ...

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منو

" Nigeria's private media and agenda setting: An evaluation of “ThisDay” newspaper's house editorials (2004) "
Uche Onyebadi E. L. Perry

Document Type	:	Latin Dissertation
Language of Document	:	English
Record Number	:	53570
Doc. No	:	TL23524
Call number	:	‭1432900‬
Main Entry	:	Uche Onyebadi
Title & Author	:	Nigeria's private media and agenda setting: An evaluation of “ThisDay” newspaper's house editorials (2004)\ Uche Onyebadi
College	:	University of Missouri - Columbia
Date	:	2005
Degree	:	M.A.
student score	:	2005
Page No	:	94
Abstract	:	This study examines how ThisDay newspaper's use of house editorials relates to the performance of its agenda-setting function in the Nigerian society. One of the basic arguments in the study is that unlike news, media houses can control both the content and form of their house editorials. Consequently, the house editorials are very potent instruments for the setting of agenda in a given polity. After coding 270 house editorials published by the newspaper in 2004, the year under investigation, one principal finding is the preponderance of house editorials that dealt with government and politics. More specifically, they were mostly anchored on issues related to the federal government. Interestingly, foreign affairs issues featured prominently in the house editorials. The study went beyond the categorization of data to ascertain how the house editorials were framed. Most of them were critical, condemnatory and generally called for policy or action change. This is a descriptive study with agenda setting and framing as its theoretical foundation, and content analysis as the methodology. However, it went beyond manifest content to draw inferences, stating what issues the newspaper treated and how it treated them. It also suggested areas for further research to enrich the reservoir of communications research in Nigeria.
Subject	:	Communication and the arts; Journalism; Mass media; 0391:Journalism; 0708:Mass media
Added Entry	:	E. L. Perry
Added Entry	:	University of Missouri - Columbia