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Document Type:Latin Dissertation
Language of Document:English
Record Number:54347
Doc. No:TL24301
Call number:‭1454636‬
Main Entry:Muniba Saleem
Title & Author:Effects of stereotypic video game portrayals on implicit and explicit attitudesMuniba Saleem
College:Iowa State University
Date:2008
Degree:M.S.
student score:2008
Page No:123
Abstract:Past research has demonstrated the negative effects of media stereotypes on implicit and explicit attitudes across various forms of media. Because video games are a relatively new form of media, there is almost no research on the influence of video game stereotypes on people's attitudes. The main goal of this study was to test the effects of negative video game stereotypes on implicit and explicit attitudes. The results indicated that negative video game stereotypes are associated with negative implicit attitudes but not negative explicit attitudes. Other results revealed influences of overall media stereotypes, sources of information about groups, direct contact with the stereotyped group, peers' negative attitudes towards the stereotyped group, patriotism, and past negative explicit attitudes on current implicit and explicit attitudes. Implications of media stereotypes, especially in video game are discussed, along with suggestions for future research.
Subject:Communication and the arts; Psychology; Stereotypes; Prejudice; Attitudes; Media; Video games; Arabs; Social psychology; Mass media; 0708:Mass media; 0451:Social psychology
Added Entry:C. A. Anderson
Added Entry:Iowa State University