Political communication on presidential websites: A comparative analysis and policy implications of ...

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" Political communication on presidential websites: A comparative analysis and policy implications of discourse between the 2000 and 2004 campaigns "
Boubacar Souley R. H. Wicks

Document Type	:	Latin Dissertation
Language of Document	:	English
Record Number	:	54864
Doc. No	:	TL24818
Call number	:	‭3201517‬
Main Entry	:	Boubacar Souley
Title & Author	:	Political communication on presidential websites: A comparative analysis and policy implications of discourse between the 2000 and 2004 campaigns\ Boubacar Souley
College	:	University of Arkansas
Date	:	2005
Degree	:	Ph.D.
student score	:	2005
Page No	:	107
Abstract	:	This study analyzed the content of news releases posted on the presidential candidates' web sites during the 2000 and 2004 presidential campaigns. Findings suggest topics such as education and social security that received significant attention in 2000 were supplanted by other topics such as terrorism and the Iraq War in 2004. Only three of the topics included among the top ten addressed in 2000 appeared in the top ten in 2004. Both the 2000 and the 2004 online campaign news releases contained high proportions of attacks with 72% in 2000 and 80% in 2004. However, the 2004 campaign saw a change in which attacks were contained in more types of news releases than in the past. With respect to the two major party candidates' personality characteristics, both the 2000 and the 2004 online campaign news releases show high proportions. News release content placed on the 2000 campaign web sites of George Bush and Al Gore indicates that overall, three hundred sixty one news releases dealt with personality traits representing 74% of the total news releases for the two candidates. In the 2004 presidential campaign, 80% of the overall online news releases of Bush and Kerry discussed personality characteristics.
Subject	:	Communication and the arts; Social sciences; Discourse; Election campaigns; Internet; Political communication; Presidential websites; Mass media; Political science; 0615:Political science; 0708:Mass media
Added Entry	:	R. H. Wicks
Added Entry	:	University of Arkansas