| Abstract
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In the thesis: Histories of plastic word, we intend to study the use of the written and storytelling languages in the field of visual arts. In this sense, the inclusion of the verbal register in the art discourse marked a turning point for the first avant-gardes and, since then, words have become a resource for the current plastic processes of creation. In this way, and taking as a starting point a historical revision of the interweaving between language and the art object, we will discover how the advertising poster triggered off this relationship. We would like to point out that, throughout the essay, we will quote a number of artists who develop a conception of art as a means of communication, leaving aside the purely objectual and formalist discourse. We will review how the typography, media, handwriting or the composition and layout of the text have influenced the creative possibilities, and how a group of creators take advantage of advertising techniques to send messages, meaningful sentences designed for public spaces. Little by little, words have been stretching their meaning and turning into longer sentences. This is the reason why we will study reading as a vehicle for comprehension, and text as a facilitating element for the understanding and enjoyment of a work. The path we have followed makes it necessary to introduce the second element which we think will help to understand the stories: images. And a brief revision of the history of titles shows us that they have been narrators or anticipators of the narration, offering sometimes key elements that make the reading easier. Finally, we would like to say that throughout this thesis we have tried to study some creative practices (Robert Frank, Shirin Neshat, Guerrilla Girls, Bàrbara Kruger, Jenny Holzer, Nan Goldin, Richard Billingham, Rogelio López Cuenca, Hamish Fulton, Lorna Simpson, Sophie Calle, Gillian Wearing, Rosângela Rennò, Donna Ferrato, Alfredo Jaar, Hans Haacke...) with the purpose of overcoming the strictly artistic act, with the aim to elaborate and transmit stories, either imaginary or real, through the persuasive power of word.
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