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" The strategy and organization of international business "
edited by Peter J. Buckley, Fred Burton and Hafiz Mirza.
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BL
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| Record Number
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555421
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| Doc. No
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b384015
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| Main Entry
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Peter J Buckley
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| Title & Author
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The strategy and organization of international business\ edited by Peter J. Buckley, Fred Burton and Hafiz Mirza.
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| Publication Statement
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Houndmills, Basingstoke, Hampshire : Macmillan Press ; New York : St. Martin's Press,, 1998.
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| Series Statement
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Academy of International Business series.
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| Page. NO
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(xiv, 272 pages) : illustrations.
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| ISBN
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031221328X
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: 0333674693
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: 134926640X
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: 9780312213282
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: 9780333674697
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: 9781349266401
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| Contents
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Introduction: The Strategy and Organization of International Business / Peter J. Buckley, Fred Burton and Hafiz Mirza -- Part I: Organizational Issues in International Business Multinational Subsidiary Development in an Integrated Europe / Neil Hood and Stephen Young Strategic Management Interaction between French Multinationals and Subsidiaries in Sub-Saharan Africa / Frank Bartels Uncertainty Avoidance in Greece / Malcolm Chapman and Christos Antoniou -- Part II: International Marketing Strategy: Measuring Market Orientation in an Export Context / John W. Cadogan and Adamantios Diamantopoulos The European Network of Regional Technology Advisory Centres / Eleanor J. Morgan and Nick K. Crawford
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| Added Entry
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Fred Burton
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Hafiz Mirza
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