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" Retail power plays : "
Andrew Wileman and Michael Jary.
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BL
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| Record Number
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555841
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| Doc. No
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b384460
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| Main Entry
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Andrew Wileman
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| Title & Author
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Retail power plays : : from trading to brand leadership : strategies for building retail brand value\ Andrew Wileman and Michael Jary.
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| Publication Statement
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Basingstoke [England] : Macmillan Business,, 1997.
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| Page. NO
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(xvi, 280 pages) : illustrations
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| ISBN
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033368527X
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: 1349143782
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: 9780333685273
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: 9781349143788
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| Notes
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Includes index.
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| Abstract
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Beginning with an analysis of how 'own label' brands have leap-frogged traditional producer brands, the authors set out strategies for building strong brands to create competitive differentiation and superior financial returns.",,,,,"How can retail brand power be built and maintained? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation andHow can retail brand power be built and maintained? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation andHow can retail brand power be built and maintained? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and
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Michael Jary
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