|
" How to market computers and information technology "
Hamish E. Macarthur and Merlin Stone.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
555896
|
| Doc. No
|
:
|
b384519
|
| Main Entry
|
:
|
Hamish Macarthur
|
| Title & Author
|
:
|
How to market computers and information technology\ Hamish E. Macarthur and Merlin Stone.
|
| Edition Statement
|
:
|
2nd ed
|
| Publication Statement
|
:
|
Basingstoke : Macmillan,, 1994.
|
| Page. NO
|
:
|
(x, 332 pages) : illustrations.
|
| ISBN
|
:
|
0333608143
|
|
|
:
|
: 1349134023
|
|
|
:
|
: 9780333608142
|
|
|
:
|
: 9781349134021
|
| Notes
|
:
|
Previous ed. published as: How to market computers and office systems / Merlin Stone and Hamish Macarthur. 1984.; Includes index.
|
| Abstract
|
:
|
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation.
|
| Added Entry
|
:
|
Merlin Stone
|
| |