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" Marketing Research Essentials "
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BL
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| Record Number
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557100
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| Doc. No
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b385814
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| Main Entry
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Carl McDaniel
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| Title & Author
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Marketing Research Essentials
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| Publication Statement
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United States of America : John Wiley & Sons,, 2013. 8th Edition
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| ISBN
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1118249321
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: 9781118249321
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| Abstract
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Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world caseMarketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world caseMarketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case
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