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" You may ask yourself : "
Dalton Conley, New York University.
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BL
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| Record Number
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557637
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b386385
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| Main Entry
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Dalton Conley
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| Title & Author
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You may ask yourself : : an introduction to thinking like a sociologist\ Dalton Conley, New York University.
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| Edition Statement
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Fourth edition
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| Publication Statement
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New York : W.W. Norton & Company,, [2015]
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| Page. NO
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xxxi, 730 pages : color illustrations ; 24 cm
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| ISBN
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0393614913
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: 0393937739
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: 9780393614916
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: 9780393937732
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| Contents
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ch. 1 The Sociological Imagination: An Introduction -- The Sociological Imagination -- How To Be A Sociologist According To Quentin Tarantino. A Scene From Pulp Fiction -- What Are the True Costs and Returns of College? -- Getting That 'Piece of Paper -- What Is a Social Institution? -- The Sociology of Sociology -- Auguste Comte and the Creation of Sociology -- Two Centuries Of Sociology -- Classical Sociological Theory -- American Sociology -- Modern Sociological Theories -- Sociology and Its Cousins -- History -- Anthropology -- The Psychological and Biological Sciences -- Economics and Political Science -- Divisions within Sociology -- Microsociology and Macrosociology -- Conclusion -- Practice -- Paradox -- ch. 2 Methods -- Research 101 -- Causality versus Correlation -- Variables -- Hypothesis Testing -- Validity, Reliability, and Generalizability -- Role of the Researcher -- Creating and Testing Theory -- Data Collection -- Samples: They're Not Just The Free Tastes At The Supermarket -- Ethics Of Social Research -- Policy: The Political Battle Over Statistical Sampling -- Conclusion -- Practice -- Paradox -- ch. 3 Culture and Media -- Definitions of Culture -- Culture = Human -- Nature -- Culture = (Superior) Man -- (Inferior) Man -- Culture = Man -- Machine -- Material versus Nonmaterial Culture -- Language, Meaning, and Concepts -- Ideology -- Studying Culture -- Subculture -- Cultural Effects: Give and Take -- Reflection Theory -- Media -- From the Town Crier to the Facebook Wall: A Brief History -- Hegemony: The Mother of All Media Terms -- The Media Life Cycle -- Texts -- Back to the Beginning: Cultural Production -- Media Effects -- The Race And Gender Politics Of Making Out -- Mommy, Where Do Stereotypes Come From? -- Racism in the Media -- Sexism in the Media -- Political Economy of the Media -- Consumer Culture -- Advertising and Children -- Culture Jams: Hey Calvin, How 'Bout Giving That Girl a Sandwich? -- Policy: What's In A Name? -- Conclusion -- Practice -- Paradox -- ch. 4 Socialization and the Construction of Reality -- Socialization: The Concept -- Limits of Socialization --
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