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" Marketing : "


Document Type : BL
Record Number : 557653
Doc. No : b386402
Main Entry : Malcolm McDonald
Title & Author : Marketing : : a complete guide\ Malcolm McDonald and Martin Christopher ; with Magrit Bass and contributions from Susan Baker and Simon Knox.
Publication Statement : New York : Palgrave Macmillan,, 2003.
Page. NO : XXV, 556 p. : il. ; 24 cm
ISBN : 0333994361
: : 033399437X
: : 9780333994368
: : 9780333994375
Abstract : Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to theAssuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to theAssuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the
Added Entry : Martin Christopher
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