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" Marketing : "
Malcolm McDonald and Martin Christopher ; with Magrit Bass and contributions from Susan Baker and Simon Knox.
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BL
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| Record Number
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557653
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b386402
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| Main Entry
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Malcolm McDonald
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| Title & Author
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Marketing : : a complete guide\ Malcolm McDonald and Martin Christopher ; with Magrit Bass and contributions from Susan Baker and Simon Knox.
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| Publication Statement
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New York : Palgrave Macmillan,, 2003.
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XXV, 556 p. : il. ; 24 cm
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| ISBN
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0333994361
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: 033399437X
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: 9780333994368
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: 9780333994375
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| Abstract
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Assuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to theAssuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to theAssuming no prior marketing knowledge, this work provides a concise, yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the
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Martin Christopher
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