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" Exploring public relations : "
Ralph Tench ; Liz Yeomans.
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BL
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| Record Number
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562486
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b391678
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| Main Entry
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Ralph Tench
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| Title & Author
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Exploring public relations : : global strategic communication\ Ralph Tench ; Liz Yeomans.
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| Edition Statement
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Fourth Edition
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| Publication Statement
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Harlow, Essex ; New York Pearson, [2017]
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| Page. NO
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xxix, 578 pages : Illustrationen, Diagramme
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| ISBN
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1292112182
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: 9781292112183
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| Notes
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Revised edition of Public relations, 2013.
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| Contents
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About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index.
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| Abstract
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This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.",,,,,,"Revised edition of Public relations, 2013.Revised edition of Public relations, 2013.Revised edition of Public relations, 2013.
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Aufsatzsammlung
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Liz Yeomans
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