|
" Marketing research an applied approach "
Naresh K. Malhotra, Daniel Nunan, David F. Birks
Document Type
|
:
|
BL
|
Record Number
|
:
|
562489
|
Doc. No
|
:
|
b391681
|
Main Entry
|
:
|
Naresh K Malhotra
|
Title & Author
|
:
|
Marketing research an applied approach\ Naresh K. Malhotra, Daniel Nunan, David F. Birks
|
Edition Statement
|
:
|
Fifth edition
|
Publication Statement
|
:
|
Harlow, England London New York Boston San Francisco Toronto [und 16 weitere] Pearson, 2017
|
Page. NO
|
:
|
xvi, 957 Seiten Illustrationen, Diagramme 27 cm
|
ISBN
|
:
|
1292103124
|
|
:
|
: 1292103159
|
|
:
|
: 1292211326
|
|
:
|
: 9781292103129
|
|
:
|
: 9781292103150
|
|
:
|
: 9781292211329
|
Notes
|
:
|
Literaturangaben
|
Abstract
|
:
|
Revised edition of Marketing research, 2012.,"Revised edition of Marketing research, 2012.
|
Added Entry
|
:
|
Daniel Nunan
|
|
:
|
David F Birks
|
| |