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" Branding the nation, the place, the product "
edited by Ulrich Ermann and Klaus-Jürgen Hermanik.
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BL
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| Record Number
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562725
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| Doc. No
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b391929
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| Main Entry
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Ulrich Ermann
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| Title & Author
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Branding the nation, the place, the product\ edited by Ulrich Ermann and Klaus-Jürgen Hermanik.
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| Publication Statement
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Abingdon, Oxon ; New York, NY : Routledge,, 2018. ©2018
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| Series Statement
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Routledge studies in human geography, 73.
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x, 166 pages ; 24 cm.
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| ISBN
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1138228184
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: 9781138228184
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| Contents
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Origination: the geographies of brands and branding / Andy Pike -- The state branding of U.S. postage stamps for state commemorative years : from heritage, iconography and place to placelessness / Stanley D. Brunn -- Ghostly cities : some notes on urban branding and the imagining of places / Alberto Vanolo -- Becoming Eataly : the magic of the mall & the magic of the brand / Annalisa Colombino -- The on-screen branding and rebranding of identity politics in Cyprus / Costas Constandinides -- Tango argentino as a nation brand / Rita Rieger -- Tourism, nation-branding and the commercial hegemony of nation-building in the post-Yugoslav states / Florian Bieber -- Promoting the nation in Austria and Switzerland : a pre-history of nation branding / Oliver Kühschelm.
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Klaus-Jürgen Hermanik
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