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" Marketing scales handbook "
Gordon C. Bruner.
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BL
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| Record Number
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564274
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| Doc. No
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b393493
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| Main Entry
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Bruner, Gordon C.,1954-
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| Title & Author
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Marketing scales handbook : a compilation of multi-item measures for consumer behavior advertising research /\ Gordon C. Bruner.
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| Publication Statement
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Fort Worth, TX :: GCBII Productions,, 2012.
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| Page. NO
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1 online resource (xxiv, 729 p.)
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| ISBN
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9780615630687
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: 0615630685
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: 9781280772863 (MyiLibrary)
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Subject
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Marketing research, Statistical methods, Handbooks, manuals, etc.
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| Subject
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Scaling (Social sciences), Handbooks, manuals, etc.
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| Dewey Classification
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658.83
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| LC Classification
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HF5415.2.B78 2012eb
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| Added Entry
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MyiLibrary.
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